Launching Digiphy, the QR-based B2B SaaS company from ex-Googlers

Written by
Team crackerJCK
Posted on
January 4, 2023

At a Glance

Contextual marketing made easy. That's the goal of the innovative B2B2C startup Digiphy, founded by ex-Googlers and part of Techstars' 2022 class. Digiphy provides QR-linked websites built to convert and ready to launch in minutes.

The Problem

With no historical marketing and a soft-launch on the horizon, Digiphy lacked a tactical plan for bringing Digiphy to market on paid ad networks. Digiphy worked with crackerJCK to develop a go-to-market advertising strategy that would serve to seek business owners, particularly those in the CPG and food-service space.

The Solution

Developing and utilizing an omni-channel strategy, crackerJCK launched Digiphy on Twitter, Facebook, Instagram, LinkedIn, YouTube, and Google Ad networks for a multitude of campaigns, segmented by campaign type (awareness, traffic, lead generation) and target demographic (business owners, marketers, CPG directors).

crackerJCK worked to A/B test dozens of variables, from in-house developed copy to graphics to campaign strategy, platform, and target demographic. 

The Results

Through our roughly year-long engagement, crackerJCK A/B tested 50+ unique ad variations, ultimately leading to a significant increase in click-thru-rate (26%) and significant decrease in lead cost by the end of the campaign (89%).