Why Hiring a Small Agency Over a Freelancer is the Better Move

Written by
Team crackerJCK

The time has come to onboard some digital marketing help but you're faced with a fork in the road. Should you hire an agency? Or find an individual freelancer to help? Explore some of the top reasons to hire a small agency over an individual below:

Experience and expertise

One of the main reasons to hire a digital marketing agency instead of a freelancer is the experience and expertise they can bring to the table. Agencies typically have a team of experts with a wide range of skills and experience in different areas of digital marketing, such as SEO, PPC, social media, and content marketing. This allows them to provide a more comprehensive and well-rounded approach to your digital marketing efforts.

Here at crackerJCK, we focus in performance marketing, also known as media buying. We focus on Google, social media, and Taboola networks, among a few others.


As your business grows, so do your digital marketing needs. A digital marketing agency, even a small one, can scale their services to meet your needs, whether that means adding more team members or increasing the scope of your campaigns. On the other hand, a freelancer may not have the capacity to handle a large-scale project or to meet the increasing demands of your business.

Access to the latest tools and technology

Digital marketing agencies typically have access to the latest tools and technology, and they know how to use them effectively. This can give your business a competitive edge and help you achieve better results than if you were to rely on a freelancer who may not have the same resources or knowledge.

Better communication and collaboration

A digital marketing agency will have a dedicated team in place to handle your account, and will have established processes in place for communication and collaboration. This can help to ensure that your campaigns are running smoothly and that everyone is on the same page. On the other hand, a freelancer may not have the same level of organization or may not be able to provide the same level of communication.

Here at crackerJCK, we pride ourselves on <1 business hour replies via Slack or email.


Agencies are typically more accountable for their work than freelancers. They have a vested interest in your success and will be more motivated to deliver results. Additionally, agencies often have contracts in place that outline their responsibilities and the expectations for their work.


While it may seem more cost-effective to hire a freelancer, agencies often have economies of scale that allow them to offer their services at a lower cost per hour than a freelancer. Additionally, agencies are often able to deliver better results in a shorter time frame, which can save you money in the long run.

Hiring a digital marketing agency instead of a freelancer can provide a number of benefits for your business. Agencies can offer more experience and expertise, scalability, access to the latest tools and technology, better communication and collaboration, accountability, and cost-effectiveness. By choosing to work with an agency, you can be confident that your digital marketing efforts are in good hands and that your business will see the results it deserves.